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Unveiling the First-Quarter New Products of the AI Glasses Market in 2025

2025-08-25

According to IDC's prediction, the global market size of AI glasses is expected to exceed 300 billion US dollars by 2030. And according to Wellsenn's report, the global sales of AI glasses are expected to reach 5.5 million units in 2025. Shi Fanke, the chief analyst of the light industry manufacturing sector at Zheshang Securities Research Institute, pointed out in a research report released on February 24th that from 2025 to 2026, apart from Xiaomi, at least 11 other brands of sunglasses frame will be launched successively.

This undoubtedly indicates that the competition in the AI glasses market has just begun, and a fierce battle over technological innovation, user experience and market share is about to unfold.

Looking back at the first quarter of 2025, the  stylish glasses for women sector has witnessed many remarkable new products. Next, let's follow the footsteps of VRAR Planet and take a look at which outstanding vintage style glasses frames products were launched in the first quarter.

On January 7, 2025, Leiyue Innovation officially launched a groundbreaking product - the Leiyue V3 AI Camera Glasses. It began pre-sale on the same day and was available for full purchase on January 10.

The Raybird V3 AI glasses have a similar appearance to ordinary glasses, with black frames and glossy temple arms. They are lightweight (39g without the lenses). At the same time, the Raybird V3 AI shooting glasses also integrate the Qualcomm Snapdragon AR1 platform and the exclusive customized large model by Tongyi. The Raybird V3 AI shooting glasses combine excellent camera quality, fast and accurate AI, high-quality headphones, comfortable glasses, and other functions, providing users with an outstanding shooting experience from the first-person perspective.

In terms of the imaging system, Leeyou Innovation collaborated with TCL to develop the Falcon imaging system. They specially customized the Falcon optical lens, featuring 5 layers of coating, a 16mm wide-angle, and an F2.3 large aperture. It exhibits excellent anti-glare and high transmittance performance. The selected Sony IMX681 CMOS supports 4K photo shooting and multiple video recording formats. It uses a first-person perspective like that of a protagonist to help users capture precious moments in their lives.

Raytheon AURA Smart Glasses AI Exploration Edition: It features a frosted semi-transparent frame design, is equipped with the Qualcomm Snapdragon AR1 Gen1 chip and a 1080P stabilized camera, capable of capturing clear and stable images, suitable for video recording in various scenarios. Its built-in AI model supports intelligent conversations, real-time multilingual translation, and AI object recognition functions. Rumor has it that the Raytheon AURA Smart Glasses AI Exploration Edition will be available for sale as early as May this year.

Thor AURA Smart Glasses AI+AR Edition: The official description states that it adopts the world's first full-color array-type optical waveguide technology, combined with a Micro OLED display solution. This enables an eye-sight brightness of up to 700 nit and a contrast ratio of 100,000:1. The 48 million-pixel camera, in conjunction with AI algorithms, can capture and process environmental information in real time, providing users with an immersive augmented reality experience.

Thor AURA Smart Glasses AR Enjoy Edition: These glasses support 150-inch large-screen projection and are equipped with Hi-Res level stereo speakers. The design of the AR Enjoy Edition focuses on lightness and comfort, adopting bionic ergonomics. They weigh only 79 grams and are suitable for long-term wear. The product was launched for pre-sale on JD platform on January 7th.

In the first quarter of 2025, the AI glasses market witnessed numerous remarkable new products. From Leeyou Innovation's Leeyou V3 AI shooting glasses to BleeqUp Ranger, which pays tribute to the unknown, various brands showcased their latest achievements in the field of smart wearables. These new products not only made breakthroughs in technology but also reached new heights in design and user experience. With the intensification of market competition, the future development of AI glasses is expected to be even more exciting.