The industrial chain of the eyewear industry: from raw materials to final sales
2.1 Overview of the Industry Chain
The industry chain of the men's sunglasses sector can be broadly divided into three main sections: upstream material supply, midstream manufacturing and processing, and downstream channel sales:
Upstream raw materials: include sports glasses , resin, plastic rubber, metal materials, packaging materials, etc.
Midstream production and manufacturing: lens production, frame processing, functional eyewear (anti-blue light, anti-fatigue), sunglasses, contact lenses, etc.
Downstream channel sales: eyewear stores, supermarkets/department stores channels, brand specialty stores, hospitals, vision correction centers (optometry centers), e-commerce platforms:
Main production bases: Global eyewear manufacturing is concentrated in China, Italy, Japan and other places.
Supply chain challenges: After the pandemic, the global supply chain has undergone adjustments, and the Chinese manufacturing industry has been impacted to some extent. Some foreign brands have already shifted part of their production capacity to Southeast Asia to reduce production costs and mitigate the risks of unstable supply chains.
2.2 Upgrading Trend of the Industrial Chain
Intelligent Manufacturing: With the advancement of automation production technologies, the application of technologies such as intelligent vision inspection, precise processing, and 3D printing of personalized eyewear has driven the athletic glasses industry chain to shift towards higher value-added products.
Supply chain integration: Leading enterprises in the industry enhance their own factory production capacity by continuously integrating the supply chain, optimize the cost structure, and thereby improve their overall competitiveness.
Technological breakthrough in raw materials: The development of new technologies, such as lightweight polymer materials, progressive multifocal lenses, and anti-fatigue lenses, has significantly enhanced the consumer experience and driven product innovation.
Market Competition Landscape of the glasses with bifocals Industry
3.1 Industry Distribution
At present, the production mode of the road bike sunglasses industry in China is mostly labor-intensive and low value-added manufacturing. However, with the upgrading of the industry, some enterprises have gradually transformed towards branding and intelligence development.
Regional Cluster Production: The main production bases of the eyewear industry are concentrated in places such as Danyang, Jiangsu Province, Wenzhou, Zhejiang Province, Taizhou, Zhejiang Province, Xiamen, Fujian Province, and Shenzhen, Guangdong Province. These regions, relying on mature supply chains and cluster advantages, have formed global leading eyewear production and manufacturing centers.
Danyang, Jiangsu Province: The largest eyewear production base in the world, mainly producing resin lenses, accounting for approximately 50% of the global market share, and is known as the "City of Eyeglasses".
Wenzhou, Zhejiang Province: Specializes in mid-to-low-end spectacle frames and fashionable sunglasses. Skilled in OEM/ODM production. Has a relatively complete industrial chain.
Taizhou, Zhejiang Province: A production base for plastic eyeglass frames and mid-range metal eyeglass frames is gradually evolving towards branding and high-end development.
Xiamen, Fujian Province: This place is mainly engaged in the production of high-end sunglasses and optical frames, such as brands like "Tyrannosaurus" and "Mossen", and it is the birthplace of these well-known brands.
Shenzhen, Guangdong: Specializing in high-end titanium metal eyewear frames and processing of luxury brand glasses, with some undertaking the production of luxury eyewear for European and American brands.
Significant cost advantages: China has become a global center for eyewear manufacturing through the integration of its industrial chain and large-scale production. It has attracted a large number of international purchase orders. However, with the increase in labor costs and the strengthening of environmental protection policies, enterprises are facing challenges in transformation and need to gradually upgrade to high-end manufacturing fields.
Main competing enterprises
The competing enterprises in the eyewear industry can be classified as lens and frame manufacturers, frame brand providers, contact lens producers, and retail chain brands, etc.
