The New Trend of "Being Frugal": The Transformation of Contemporary Young People's Consumption Concepts
In the past, people often believed that young people were the main force of impulsive consumption, pursuing trends and valuing brand names. Nowadays, however, more and more young people take joy in saving money and are determined to spend every penny wisely. On some social platforms, ideas such as "using interest to cover living expenses", "coordinating with money-saving buddies to make money", and "saving gold beans" have gained much attention, and the related topic views are also quite impressive.
The "tight-fistedness" of contemporary young people is manifested in all aspects of life. When shopping, they no longer blindly pursue brands and expensive goods, but pay more attention to cost-effectiveness; in terms of diet, cooking by themselves has become the choice of many young people; in terms of travel and entertainment, they will look for more economical ways, such as men's sunglasses, etc. "Carrying a canvas bag with dozens of yuan and going to a concert costing thousands of yuan", has become a major characteristic of today's young people. They only choose to pay for what they love and find ways to make themselves happy. This change in consumption concept has also profoundly influenced the field of eyewear consumption.
Characteristics of sports glasses consumption among the younger generation
With the rise of the "thrifty" consumption concept among contemporary young people, the consumption of is facing many challenges. In terms of sales volume, as young people are more sensitive to prices, the bike glasses excessively high prices have led some young people to postpone purchasing glasses or reduce the frequency of purchases. In terms of average transaction value, young people tend to choose products with more affordable prices.
High cost-effectiveness is the key.
For young people who pursue rational consumption, cost-effectiveness is the key. When purchasing glasses, they will carefully compare the prices and quality of different brands and styles of glasses, and ultimately choose a product with high cost-effectiveness rather than the one with the absolute lowest price. Besides, young people are also good at taking advantage of promotional activities, coupons, and discount policies to further reduce the cost of eyewear. They are also more willing to make concentrated purchases during shopping festivals or to share the cost with friends to obtain more discounts.
Personalized demands have become prominent.
Contemporary young people pursue individuality. They are no longer satisfied with the traditional common styles, but prefer to choose glasses with unique designs and personalized functions. For instance, some frames with distinctive shapes, or certain brand's co-branded glasses that incorporate popular elements such as anime and games, are more likely to be favored by young consumers.
The strategies adopted by eyewear companies
The "tight-fistedness" of young people in their road bike sunglasses purchases is not truly a sign of being miserly. Instead, it represents a deep consideration of the value and price of the products under the awakening of rational consumption awareness. They are no longer bound by traditional consumption concepts and are adept at seeking high-value clubmaster sunglasses products through various means. This change in consumption trend is driving the eyewear industry to undergo rapid transformation. Companies need to continuously optimize their cost structure, improve the quality-price ratio of their products, and adapt to the increasingly discerning consumption demands of young people by innovating sales models and expanding online channels. Only in this way can they secure a place in the market competition.
Optimize costs and set reasonable prices
Eyewear retail enterprises can optimize costs in multiple aspects and achieve reasonable pricing. In the procurement process, by establishing long-term and stable partnerships with suppliers or adopting centralized purchasing methods, they can obtain more favorable purchase prices and reduce procurement costs.
Expand online business operations
Expanding online business is an important way for retail enterprises to cope with the changes in young people's consumption. Establishing an e-commerce platform enables consumers to purchase glasses more conveniently. By presenting a wide range of product styles and detailed product parameters online, it facilitates young people to compare and choose. At the same time, using social media for marketing, by posting interesting content related to glasses, it attracts attention. For example, sharing eyewear styling tips and purchase guides on social platforms can attract users' likes and follows, thereby enhancing popularity and product sales.
Product and Service Innovation
Product and service innovation is the key to meeting the personalized needs of young people. For instance, the e-sports lenses that incorporate dynamic visual technology in the lenses are more attractive to users who need to use electronic products at close range for a long time. Offering customized services is also an important direction. Young people can choose the color, material, style, and functions of the frame, as well as the lenses themselves according to their own preferences, to create unique glasses.
Cross-border cooperation and interest marketing
Cross-border cooperation can bring new growth points to the eyewear industry. For instance, the Chiba Art Museum, with a comprehensive business model of "business + art + eye health", provides young people with a unique space. Zeiss Optics and Costa Coffee, as well as Super Fitness， have carried out cross-border marketing， expanding the brand's consumer circle. By collaborating with brands from different fields， enterprises can break through traditional stereotypes and provide young consumers with novel experiences， attracting their attention and purchase.
With the continuous development of the "thrifty" consumption concept among contemporary young people, eyewear companies that can actively adapt to the changes in young people's consumption patterns are bound to gain certain advantages in the market competition. At the same time, we also look forward to seeing more innovative measures emerging in the eyewear industry, providing young people with higher-quality and more affordable eyewear products and services, achieving a win-win situation for the industry and consumers.
