Overview of the eyewear industry Glasses are composed of lenses and frames and are items used to improve vision, protect the eyes, or for decorative purposes. From the perspective of the function of the lenses, glasses can regulate the amount of light entering the eyes, used to correct various vision problems, including myopia, hyperopia, astigmatism, presbyopia, strabismus or amblyopia, as well as protecting the eyes and providing clinical treatment for eye diseases. According to specific purposes, glasses can be classified into vision correction glasses, sunglasses, single-lens glasses, tinted glasses, contact lenses, goggles, and TV glasses, etc. Among them, vision correction glasses can be further divided into myopia glasses, hyperopia glasses, presbyopia glasses and astigmatism glasses; goggles can be classified into welding goggles, dust-proof goggles, impact-resistant goggles, medical goggles and sports goggles, etc.

In recent years, the "thrifty economy" has quietly emerged among young people. From "group-buying consumption" to "second-hand transactions", from "expired food" to "substitute goods", young people are becoming increasingly meticulous in their spending, emphasizing "value for money" rather than blindly pursuing "high-priced brands". This trend has had an impact on all industries. In the face of young people's "save whenever possible" consumption attitude, how should eyewear companies adjust their strategies to better align with the consumption habits of young people?

Recently, Luo Yonghao said in an interview that his new company had spent a lot of money in the past year, and it is unlikely that AR glasses will be commercialized within the next ten years. This view has sparked much discussion among people. 2012 marked the beginning of the era of AR glasses. Since then, various enterprises such as Google, Magic Leap and Microsoft have made tortuous explorations, but have not achieved much. However, when viewed from the current perspective, both in terms of sales volume and popularity, the AR market has already ushered in a new chapter. Moreover, the various enterprises have already made significant breakthroughs on the path of commercialization. All these signals force us to re-examine: Does AR really need another decade to take off?